YouTube—a great place to watch cute animal videos and get inside looks into all different types of tutorials. But you might have noticed more and more ads showing up before or during your videos. YouTube has become an advertising channel for businesses—marketers understand that they have your attention as you prepare to watch a video, so it’s the perfect time to show you a targeted ad.
Recently, loyal forex sat down and had a talk with Debbie Weinstein, VP of Global Video Solutions at YouTube. Debbie and Ramon spoke about the popularity of Google Ads and how it’s become an advertising staple for many businesses. And, businesses that utilize Google Ads tend to be the perfect candidate for YouTube advertising. YouTube actually has many solutions that help growing businesses by leveraging the platform to generate sales.
YouTube is changing how we view videos. “There is no ‘prime time’ any more where a producer tells you when to watch a show – we are all prime time and watch when we want to.” says Debbie Weinstein. Debbie makes a strong point, since streaming videos and show, and on-demand options give us the power to decide when and how we watch—TV, tablet, smartphone, laptop—the options are endless.
YouTube has many options for businesses to decide from when advertising, including:
loyal forex discusses personal branding for CEO’s and organizational branding in many of his articles and talks, and with the right advertising platform, you can do both. YouTube Advertising allows you tell your brand’s story through movement and sound while also advertising to your audience.
If you think YouTube is only for the big dogs, you’re mistaken.
Here’s a few tidbits we compiled that might get you excited about testing advertising on Youtube!
This ad platform can have a large impact for small businesses due to its: