What is a side hustle?
A side hustle is simply anything you do to earn money outside of a traditional job.
In generations past, this might have been known as “moonlighting,” but there’s also a more entrepreneurial connotation than merely taking on a second job.
To me, a side hustle has an optimistic and empowering feel to it.
There’s an upside potential or creative energy that perhaps your day job doesn’t offer.
By starting small—in your spare time—and low risk, you can build a meaningful business and an additional income stream.
Millions of people are doing just that, and you can do.
For me, it was a path to quitting my corporate job and ultimately achieving financial independence.
According to Grammarist, the term side hustle was first used way back in 1950!
The phrase gained popularity and during and after The Great Recession.
Here’s what the Google Trends chart for “side hustle” looks like over the last 15 years:
I’d like to think I played some small role in popularizing the term (and practice) over the last few years, but that’s probably giving myself too much credit.
One thing that’s interesting is that the phrase has different connotations to different people:
In the context of a side hustle though, it’s almost universally positive. The type of hustle I’m talking about is:
For me, my use of the word hustle comes from an old baseball coach of mine. He said, “You’re going to have bad days in the field. You’re going to have bad days at the plate. But hustle never slumps.”
Hustle never slumps. It’s your own effort, the one thing you can always control.
Though there are philosophers who lament the need for people to have a side hustle. They romanticize the days of job security and having a stable 30-year career with one company.
This view ignores the tremendous entrepreneurial energy side hustlers are exploring and bringing into the world. To be able to cut your own paycheck is empowering–and I believe it’s a crucial life skill.
The first step to building a successful side hustle is to get the mindset right. Without the optimistic, can-do, make-something-happen attitude, it’s really difficult to find the positive energy required to build the business.
If you’re the down-on-your-luck, woe-is-me victim of life, I’ll be 100% honest: this whole side hustle thing probably isn’t going to work out for you.
It starts with attitude.
The good news is attitude is free, and it’s equal-opportunity; everyone has access to the side hustle mindset.
Whether you think you can, or think you can’t… you’re right.
A side hustle should be a low-risk project, meaning it shouldn’t take a lot of start-up capital. Like Chris Guillebeau discusses in The $100 Startup, there are a ton of rewarding lifestyle businesses that got off the ground without breaking the bank.
I started my original side hustle with just $5–because that’s what it cost to open a Google AdWords account at the time. (Now it’s free!)
Over the years, almost all of my projects have been started for less than $500, including this website.
Instead of investing a lot of money, the largest side hustle investment is typically the hustler’s time.
Side hustles are part-time endeavors people use to build new skill-sets, supplement their income, or just to experiment with some new business idea.
Initially, a side hustle should take up no more than 20 hours a week of your time. Of course if the business really takes off you’re welcome to adjust the hours accordingly, but for starters it’s important to keep the time investment to a minimum.
The idea is to take some knowledge or skill you have and leverage it into a small but viable business.
If it feels like work, don’t do it. Side hustles should be fun!
(The last thing you need is a second job you hate!)
And no matter how busy you are, I’m sure you could scrape up an extra hour or two a day if you really had to.
“Lack of direction, not lack of time, is the problem. We all have 24 hour days.” –Zig Ziglar
Side hustles are NOT get-rich-quick schemes, but can be quite lucrative.
Imagine if you could bring in an extra $500 or $1000 a month in your spare time, doing something you love.
That would be awesome right?
That’s what this site is all about.
It won’t happen overnight, so align your expectations accordingly, but it is absolutely feasible to be earning a significant side income after a few months or a year.
Regular people make it happen all the time, and so can you.
Besides the extra income potential that gets everyone excited initially, having a side hustle can be rewarding in other ways as well.
For instance, it can give you a chance to pursue professional goals outside of work, challenge yourself in a new arena, and flex your entrepreneurial muscles (maybe for the first time!).
Filling your days with meaningful work is a path to happiness.
If your day job doesn’t get you excited anymore (or it never did), a side hustle is the perfect outlet to explore and experiment with something that will.
To make a side hustle work, it takes real work. That’s why it’s called a hustle–it’s not for lazy people!
(Although if you set it up right, an initial time investment can pay off for months or years down the road without much ongoing work.)
But if you’re not ready to put in the hours at the beginning, or if you’re happy with your job, or if you make enough money already, a side hustle probably isn’t for you.
And that’s totally fine.
The best side hustlers have a hunger for something more, and use their hustles as a means to get there.
Are you ready to hustle?
Here are a few things you can do.