Facebook Premiere allows Facebook Page admins to upload a pre-recorded video to their Page and schedule it to “premiere” at a set day and time as if it was a live video. Facebook Premiere videos are pretty much the best of all worlds:
To begin the process of setting up your Facebook Premiere video, start by clicking to write a new post on your Facebook Page.
Next, click to upload a photo or video.
Navigate to the video file you’ll be using for your Facebook Premiere, and upload it. While it’s uploading, complete all the steps to title, tag, and optimize your video. In this step, you should give your video a title, add a description, add video tags to help your Facebook Premiere video be found in Facebook search, add your video to a Facebook Video Library playlist, select your thumbnail, add captions to your video, and more.
Facebook gives you a few options for your video thumbnail.
You can select from one of the 10 auto-generated images, upload a custom image, or choose an image from your video by moving – frame by frame – through your recorded video.
Once you’ve finished optimizing your video, click to move to the next step of scheduling your Facebook Premiere video.
In this next step, you have the choice to publish the video right away, post the video as a new release, schedule its premiere, schedule as a regular Facebook post, backdate the video, or save it as draft.
When you click on the radio button next to the Premiere option, you can choose the date and time in the future to publish your video premiere.
You can also upload an image to use for the Facebook News Feed announcement post that publishes to your Page and the feed, notifying your Page Likers of your future premiere.
You have the option to make your Facebook video available on other Pages that you administer, as well as select from moderation options including turning off reactions, comments, and share.
You can also connect your video to a donation button to support a nonprofit.
Once you click on the Publish button, your Facebook Premiere announcement post will publish on your Page.
You have the option to edit the details of the post and the video premiere, and people can click to be reminded when it’s time for your Facebook Premiere to start.
If you click on the “Admin Only: Edit Your Details” link, you can replace the video you are premiering as well as change the date and time for your Premiere, as well as the image.
Hopefully, the addition of Facebook Premiere enables more small business owners to produce more video content, and publish it in a consistent fashion.